Graphic Design Brand Design Marketing Design Packaging Design
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Problem
Men feel less inclined to obtain skincare than women due to perception of skincare being only for women. (HarpersBazaar, 2021)
Men's skin are more likely to have long-term skin damage than women. (CDC.gov, 2019)
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Solution
Develop a skincare brand, accompanied by a full 360 marketing campaign, which will specialize in men's skin.
Utilize secondary research to guide the skincare brand.
Main tools used:
Brand Philosophy
Logo.
Typography.
Colour Scheme.
Slogan
Product
Mockups.
3D mockup of a bus stop sign
3D mockup of a billboard with AR functionality
