Fashion Design Brand Design Graphic Design Marketing Design
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Problem
Client required a bespoke brand identity to resemble their crochet sketch.
Client required a fusion of Y2K and Traditional South Asian fashion.
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Solution
A brand identity including a custom mascot illustration, bringing the clients initial crochet sketch to life.
Custom made typography alongside the mascot.
Custom made brand guideline showcasing all brand assets.
Main tools used:
Brand Identity.
The primary design direction for this company was to evoke South Asian culture. The logo features an illustration of a South Asian woman as the mascot. The typography is inspired by South Asian scripts like Sanskrit. The colors reflect true royalty, embodying the value of elegance and prestige that customers should feel when wearing these outfits.
Mockups.
3D mockup of a Puteri Collections store. Designed using Photoshop and AI image generation.
Social Media Marketing.
