Graphic Design Motion Design
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Problem
To create a fusion between a corporate brand and a charity brand.
To establish and co-ordinate a team to meet the requirements of the brief.
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Solution
A single marketing strategy, across multiple design platforms, to promote the D.W.B medical care on Tesla Cyber-Truck vehicles.
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My role
The creative director, overseeing the brand fusion between both companies.
I assigned the marketing platforms for each of my team members to design, so that we could achieve the best possible outcome for this concept.
I also established regular meetings and design development deadlines to hit each of our targets on time.
I created standing banners, the Tesla Cybertruck decals and a motion design piece.
Main tools used:
Disclaimer!
I do not own the rights to any of the brand elements of both companies, I am merely showcasing a concept as a personal project.
Vehicle Decal Design.
This is my final 3D render, showcasing my vinyl designs on a free Tesla model I sourced online.
3D model made by 'Hasikemu'. (I redesigned the 3D model to accommodate for my designs)
Banner Design.
Brands.
Brand Objective.
Colour Philosophy.
Moodboard.
3D Render Development.
Texture design created for the Tesla Cybertruck 3D Model
Promo Video.
Promo Video Storyboard.
Team Designs.
The following images are designs from the rest of my team which implement my designs.
It is to show what my designs would look like on different marketing platforms.
Designed by Carolina Lozano
Designed by Carolina Lozano
Designed by Maria Fearon-Wilson
Designed by Maria Fearon-Wilson
